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 Contact
Relationship Management (CRM)
To be truly effective, Contact Relationship Management (CRM)
must be an enterprise-wide strategy, practice, and attitude.
It requires a relentless commitment to knowing the contacts
and creating value for that Contact. Today, organizations
gain competitive advantage not through their products / services,
but through exceeding their customers’ expectations.
As an organization consistently delivers value for its customers,
it creates customer relationship equity that can directly
translate into sustainable revenue and profitability.
Vendors, Customers, Prospects or any other contacts are vital
for an enterprise and should be managed properly in order
to achieve competitive advantage. An enterprise should have
least response time and accurate follow-ups with the contacts
to be competitive. The CRM Solution would help the enterprise
to maintain all the details of the Contacts and their follow-ups.
The CRM would also help the management to analyse the success
or failures of converting a prospect to a customer.
Some of the features in CRM we have catered to are as follows:
- All types of interaction with Customers are captured;
it can be a telephonic call, Support, Email etc,
- All appointments and tasks can be shared with scheduler,
enabling coordination of team efforts. Histories of appointments,
actions or calls made, are automatically linked to the related
customer, contact or prospect.
- Contact management enables anyone in the organization
to track every contact made with a customer, prospect or
any contact. Only the direct access to all available information
enables the executives to generate real knowledge about
their customers, prospect or any contact and to plan their
efforts accordingly.
- If you are conducting any campaigns like mailing (offline
and online), Events, Media Ads, Tele calls etc and want
to manage the response or manage the contacts this would
update the contacts and the feedback could be tracked and
analysed.
- Prospects are assigned to the sales team who then qualify
the lead. All relevant criteria such as expected revenue,
market position, potential, competitors, etc must be available
to qualify the lead. Once the lead has been qualified, it
is part of the sales pipeline. Rejected leads go back to
the Marketing department, for further marketing efforts.
- At the core of Contact Relationship Management lies the
availability of all relevant and up to date information
of Customers, Prospects and Partners such as Address Information,
Contact Persons, History of Orders and follow ups, business
relations, past and existing opportunities and so on.
- In addition to this, tracking of past information such
as calls, visits, campaigns, enables anyone in the organisation
to track every contact made with Customers, Prospects and
Partners. With Schedulers helps the executives to manage
tasks better and in simple way.
Our CRM solution would help you manage the contacts better
and to achieve competitive edge over your competitors. The
solution would be tailored made to your requirements.
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